CUSTOM COPYWRITING & STRATEGY TO INCREASE SALES. CLARIFY YOUR BRAND VOICE WITH TRACKABLE RESULTS.

Done-for-you copywriting & strategy:
Email marketing & funnels with a custom brand messaging that aligns with your brand values, purpose, and beliefs.

For Solo Entrepreneurs & Small Businesses

Hiring a copywriting is great for an overwhelmed entrepreneur that wants to improve their business process, systems or customer experience.

Begin with clarify and demystify all your data, information, market and research. Ending with giving you a clear direction based on your goals, motivations, and intentions.

Do you need a structured plan to balance out your creativity?

Need help getting predictable results and start feeling in control?

Ready to have copywriting that represents you in an authentic way?

You want increased sales of products without increasing your work load. 

Organic qualified appointments without relying on word of mouth.
And, increase your customer life time value with higher retention and customer satisfaction.
Using a personalised strategy will help overcome problems and identify solutions to achieve milestones with clarity. 

Problems You Might Be Facing right now…

We can identify the real problem (not just the symptoms). And, brainstorm how you want the problem to be solved along with your specific restrictions.

 Your still building a supportive compatible team

Still automating your process or don't have the time to set systems in place to automate everything setting the foundation of your brand.

Struggle to get consistent income

Feel like you can’t value your time (trading time for money)

Feel like your mental health suffers (always connected to your socials selling with less time for friends/family)

Always feeling like staying top of everything (no one to allocate problems and roles to)

You don't have the energy or time to audit + innovate your current business (which could lead to making your current income explode.)

If you hire someone you don’t want to waste time hand holding them (giving you more work)

How can this help achieve your goals?

  • Want A Dedicated Copywriter who Improves Your Business Through Testing And Tracking Results.
  • Want To Present Yourself And Your Brand Authentically, Ethically, And Consistently
  • Want to Improve - Sales, Lead Generation, Conversion Rates, Value Positioning, And Your Brand Signature Offer
  • Want The Freedom That Comes From A Consistent And Sustainable Business. To Focus On Your Real Purpose - What You Love Creating

Effectively establishing funnels, email marketing, systems, and processes is important to help make success repeatable, more enjoyable and simple.

Your strategy is the plan devised by addressing your intentions, your why and how (your delivery or unique brand mechanism) 

To create an effective strategy. We need clarity around your intentions, values and restraints.

Copywriting is a part of nearly every marketing problem. Your messaging and brand story needs to feel authentic to you, for more genuine connections and engagement.  

Why tracking results is important part of the process

It Helps To Find Innovative Ways To Improve Your Current Business strategy

With access to your software metrics, I'll be able to make better fact-supported incremental changes. To improve your results over time.

Fact-based marketing means making decisions based on data and results not assumptions or shiny object syndrome.

Able to remove assumptions, and confusion. And, add clarity and support when scaling your business. In a way that aligns with your ideal vision, with your strategically developed plan.

The Support You Can Gain Working With Us

  • You want to see results fast and get a good return on investment
  • You want a sustainable, flexible, business with systems & processes ready for you to scale
  • Have the clarity that gives you an accurate targets and goals
  • Have the time for deep thinking, fun and new experiences
  • You want to be more intentional with your time to focus on higher-value actions. 

Not utilising your gifts and skills optimally therefore need to change your current processes? 

Stressed about not seeing results fast enough? Maybe we need change how we track progress or evaluate decisions.

Have no desire to write about your business and instead focus on your purpose?

That’s were I can come in. I’ve come to realise what holds most people back from a successful business is lack of hyper focus or direction. Leading to poor results in multiple areas.

Developing Your Dream Funnel

Do the work upfront to get a passive low maintenance why to earn money. One funnel can be the first step at building any kind of dream business. Not only giving you extra income but more confident going forward when building your business.

But it’s not just about you, funnels can be designed specifically for your audience in a way that gives them an unforgettable experience. 


Your funnel is where you can create the biggest emotional impact. Requiring high level thinking to craft a perfect custom delivery, unique signature offer, comprehensive customer guide, and a deep understanding for your brand.

Helping you and your customer to grow into their desired transformation every step of the way.

Funnels can create the most impact in someone’s life and be the cause for heir biggest frustration. It also creates a great opportunity to test my marketing chops and create the biggest impact for your business.

Crafting Your Dream Email Marketing

Automatic emails to give you the control to create an email environment that best reflects how you want your audience to feel and what your brand is about.

Are you capturing your audience’s email and making the most of your connection with them? Or are you leaving them out in the cold?

This is a huge opportunity for you to increase your revenue. Marketing research shows that for every $1 you spend on email marketing, you get $36 back.

It’s the highest ROI you can get but the best part is you have some ownership over your audience. Giving you more freedom and stability.

You don’t know how long social media will be around. This gives businesses who are heavily reliant on media for their income high risk. Unnecessary Risk. You want complete control over your business, why would you give that control away.
This helps establish a stronger IP for your brand and less risky.

E-commerce stores need to rely heavily on email marketing to makes sales all year round.

Having your audience, accessible without barriers, on one email list, will give your business more control, less risk, less room for failure. Want help to scale and be more sustainable?


What’s Unique About Us?

Being a small agency allows for a lot of flexibility. Letting me create more impact and provide more services.

The scope of work can be revised based on your budget and needs.

A/B Testing, Marketing Audits, Brand Guides, Strategy, Optimise SEO, Deal Acquisition and Maintaining a High-Quality Email List.


Strategy as part of this process will make sure your intentions align with the plan. Creating focus, Intentional progress, and direction for your business goals. Able to remove obstacles along the way.

  • Perfect For People Who Need More Stability, Increased Focus and Effective Decision Making.

How Copywriting Can Give You Value?

You want a safe and steady way to build your sales system for growth-focused people.

One of the greatest advantages of having a copywriter is executing multiple tests. That leads to evidence-supported marketing strategy with an understanding of your audience.

Brands can attract different avatar profiles with different wants and needs. Understanding your audience's needs can reduce customer churn and increase lifetime customer value.

  • Better clear messaging and delivery to make a bigger impact on your customer journey
  • Analyse your customer journey then address their needs and desires (make your audience feel seen, heard and understood)
  • Help your audience make correct buyer decisions (why pick you over your competition)
  • Increase sales, Increase return customers, lower your customer churn rate, and create a healthy scaling business
  • Define your unique place in the market through differentiation, positioning, personality, messaging and visual identity
  • Build brand trust and consistency through systems and processes that help you to give more to your audience without the stress and strain

Gain A Competative Advantage

Copywriters are able to consolidate and organise your ideas, offers, data and emotional impact packaged in a clear way. To understand your business and customer’s problems enough to find new angles to resolve them.

Turning ideas into something that makes them valuable.
Even if you don’t have the time to be apart of this process personally. Creating something tangible, new and exciting can be it’s own reward.

Marketing (and copywriting) is simple if you only think about how you can best serve your customers and audience.

This empathetic approach allows me to holistically and thoroughly understand the needs and motivations of the audience. (Much like Seth Godin's approach)

Much like ‘win without pitching’ this approach attracts the right people to you and repels the rest.

FAQ

What’s My Process Overview Like?

Copywriting without strategy is not congruent or aligned with a specific goal or outcome. Making it hard to justify this investment and assess it’s value. This is why strategy is so important and apart of my process.

Strategy makes sure that deliverables are aligned with your brand goals. With trackable key performance indicators indicating a clear ROI making it a worthy investment. 

Strategy can also help define and develop your goals. The strategy will help define and narrow down what your needs are. How to best way to deliver them. Saving you time and money. Bringing you more clarity and focus.

The deliverables then can be decided based on impact, your budget, and your project needs.

What’s Deal Acquisition?

An integrated workflow with Google Docs. Makes it easy to work with, store, navigate, and refer to your project overview.

Increasing productivity, and helping maintain open communication. The project overview includes editing instructions, schedules, well-formatted files and a copy of every document.

Having structure in a business is key for stability, predictability, easy new iterations and improvements. Which is why my simplified process is great for busy clients.

If you need to be hands off for your project, updates for project progress can also be emailed to you every 2 weeks.

After onboarding and strategy. The next key step is my research process.

What's In A Copywriting Project?

 Clients sometimes will want specialised experienced writers that meets their needs. This is why I’m developing my acquisition and recruitment process.

Able to find, verify and negotiate with other copywriters on behalf of the client. Using my editing skills and connections with copywriter communities.

Successful match ups with clients and copywriters is sometimes referred to deal acquisitions. The fee for this process is usually 20% of the project or a base fee.

My Ideal Client…

My dream clients make it easy to be excited about their wins. They ask a lot of questions, give good feedback, and understand this is a process (they don’t expect to see immediate results). This makes it easier to hit goals, make progress, and create valuable impact.

Your going through a growth spurt in your business. Stress is high. You either don’t know what your next best steps are or you don’t have the time/energy to get things done.

You appreciate strong management, communication and value ethical practices. You need a supporter in your corner to help your business get things done.

Your still establishing a great team and automating your process. Or you’ve created a team but need to compensate for more demand. You need time to catch your breath and relax.

Who this isn't for? people who...

> See creativity as a commodity

> That don’t value brand and marketing 

> Only think in the short-term

> Don’t have a clear vision

> Not committed to change and improvement

Does it sound like we could make a good team? Fill out my client form below!

Do You Offer Payment Plans or Discounts?

For the first test projects. My clients usually get discounted prices to make sure they are satisfied with the value, communication and project workflow when working together going forward.

  • For projects over $3,000 payments are done 50% upfront and the other 50% after the first draft. 
  • For projects below $3,000, payment is required upfront, unless discussed otherwise.

If a client wants to pay a monthly retainer or wants a payment plan. This will be decided on a case-by-case basis. Given the right terms, this can be arranged.

For clients with a low budget - $2,000 as a yearly subscription. As a business owner myself, I know how unpredictable business can be.

This way you have access to a copywriter all year without spending more than you expect. You can take your time in utilising my services based on your current needs. The price of each project will be deducted from budget after completion.

Quality Guarantee

Results are unpredictable. But, everyone can have processes in place for higher chances of success.

A level of quality through sticking to a multi step process. Tracking metrics or results and providing an updates report. To keep accountability, help identifying any potential problems and make any needed adjustments. 

Having copywriter mentors who have earned millions for their clients. And, working professional copywriter editors. Helped me to develop this writing and strategy process to help clients reach their specific goals and desired outcomes.

Tracking milestone goals and tracking metric results. Helps to create a higher chance of future success, fewer problems, and a more stable and predictable growth direction.

✅ Courses Taken

Write Your Way To Freedom by Sarah Turner

Copy Squad Bundle by Kyle Milligan

Write and Ignite Challenge by Alex Cattoni

Your Strategy Call

1. Your discovery call will help you understand the root problem (not just the symptoms) & what your motivations are through a diagnosing process.

2. Then we can discuss how you want this problem to be solved. If you have certain constraints or commitments.

3. We can now discuss if it makes sense for us to work together.

4. If the project is acceptable & valuable the call will end in confirming of payment, receiving proposal, and gaining access to business software metics.

5. Soon after you will receive - the contract & welcome email for your project overview.

Financially Freedom. Time Freedom. Aspiration Fredom.

Only Accepting Up To 3 Qualified Clients To Improve Focus On Client Satisfaction.

Written 30+ articles. Published on LinkedIn.

Working With A QuickBooks ProAdvisor Certified Bookkeeper

Having a bookkeeper to implement and improve your current process will help reduce time wasted, money saved, improved energy and reduced stress.

You didnt start your business so you could enter transactions on the weekend. If your an solo entrepreneur the biggest cause for burnout and failure for is being in charge of too many roles. Wearing too many hats and being in charge of everything in your business.

6 Mindset Tips For Entrepreneurs To Reduce Overwhelm.

As an entrepreneur, the feeling of overwhelming feels like the average day at the office. I get it.

The constant juggling of tasks. Managing teams. Also, making critical decisions can lead to a state of stress and exhaustion. Whether you're in finance or business management, this concerns you when you have a stressful job. When there’s a lot of people coming to you to solve problems and make decisions.

Are you thinking, “I can endure it”?

Trust me... that doesn’t end well.

Everyone has their

Need A Copywriting Editing Or Line Editing?

Editing is meant to improve reading for understanding over pleasure.
• None Content or developmental editing - the substance of the information & story
• None Copy editing - does the bulk of the editing and detail oriented
• None Page proof - make sure format etc ready to print

The reason why this sequence is important is if you focus on spelling & grammar when the whole structure doesn't work. Then you will need to keep repeating steps and wasting time.

Editing meant to improve clarity surrou

3 Steps to Avoid Bad Email Marketing Destroying Your Business

Here’s How You Get The Most Out Of Your Email Marketing

I've seen one too many businesses spam me with constant offers in my inbox. Worse even is that the offer and the emails are sometimes the same being sent repeatedly 🥵

Nothing makes me click spam on an email faster. For the wise few who are interested in improving their email marketing game to give their audience a wonderful experience 😇 that matches your brand.

Here’s my process when using email marketing to better the customer experienc

Isabel Brown on LinkedIn: How You Can Keep Your Email List Healthy.

🌟 How I'm unique as a copywriter? 🔥 Joined a high-quality coaching copywriting course that includes people who have made millions for their clients. 📨 I'm just one message away from them if we ever need help. 📑 I've developed a great interest in storytelling and writing which is why I'm currently writing a book. Which I plan to self-publish in the future. 🧠 This process has helped me gain a deeper understanding of how to tell a good story. Such as word choice that represents your intentions. All