Understanding the audience will help improve their customer experience and satisfaction. They will feel seen, heard and understood that this brand really cares about its audience. This then creates brand loyalty and avocets.
It allows people to delegate and focus on other aspects of the business, growing it faster. Having someone you can rely on also removes stress and anxiety giving you a stronger sustainable way to grow.
Copywriters that provide strategy understands the business goals and intentions - providing you with milestones, direction, focus and reducing chances of failure and all the expenses that could have been wasted to get to the desired outcome.
Having strong communication skills can be used for achieving a lot of things, not just improving conversion rates and sales. Fundraising, sponsorships, negotiation, guest podcasting and guest posting, aligned partnerships etc
A lot of copywriters will also say they can keep an eye on competition. Here’s why I strongly believe tracking your competition isn't the most effective move.
To improve the value position of a brand, it needs to be aligned and in accordance with its values and beliefs. Not as a reaction to other businesses. Poor marketing copies what other brands are doing while good marketing focuses on giving people what they want and something to talk about.
Ultimately it's the people who decide how the market is shaped, so it's the customers who we should pay attention to, they should get the final vote for decisions, don't you agree?
David Ogilvy -
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
You'll be giving your desired audience the best customer experience. In a way that emotionally resonates and addresses their needs. Listening to their needs that other brands aren't addressing and form a stronger connections. By showing you listen you can make them feel heard and empowered.
Most busy founders don't have the time, expertise or motivation to do this personally, this is were a copywriter comes in.